Cheers! Friday the 16th ​i​s Global Beer Responsibility Day

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Cheers! Friday the 16th ​i​s Global Beer Responsibility Day

by Antonio Pasolini
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See how brewers are celebrating Global Beer Responsibility Day http://bit.ly/2cVuSlC via @Justmeans #CheersResponsibly

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Thursday, September 15, 2016 - 8:00am

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Friday evenings are traditionally a​ time​ when in alcohol-friendly cultures people get together with their workmates for a beer or two (well, maybe more than that…). For that reason, it’s also a good ​moment​ to promote responsible drinking. United around that common goal, globally famous brewers Anheuser-Busch InBev, Carlsberg and Heineken have joined hands with a range of stakeholders to promote responsible drinking to help advance the UN’s Sustainable Development Goals to prevent alcohol-related harm.

Launched last year, for this second edition of Global Beer Responsibility Day on Friday 16th September the brewers will tap (pun intended) the manpower of more than half a million employees in 76 countries across the world, engaging more than half a million retailers, 200 government partners and NGOs. It features a variety of educational programs including server and seller training, ID-checking programs and consumer education efforts, to name but a few.

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Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. Besides Just Means, he contributes articles on emerging technology to Gizmag. He is also a happy herbivore.

Image credit: WBA

Keywords: #CheersResponsibly | Events, Media & Communications | Brewers | Global beer responsibility day | Justmeans | Responsible Business & Employee Engagement | Responsible Production & Consumption | breweries

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CONTENT: Blog