At Davos, P&G's Marc Pritchard says Consumers Expect Brands to be a Force for Good

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At Davos, P&G's Marc Pritchard says Consumers Expect Brands to be a Force for Good

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At Davos, P&G's Marc Pritchard says consumers expect brands to be a force for good http://bit.ly/2Mr73j3 via @businessinsider @ProcterGamble
Thursday, January 24, 2019 - 9:05am

CAMPAIGN: P&G | Community Impact

CONTENT: Article

"Consumers are now telling us they expect more from brands and companies — and it's not optional," - Procter & Gamble CMO Marc Pritchard told Matt Turner of Business Insider at the World Economic Forum in Davos this week.

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