Dell Eyes a Future That's More Than Just New PC Hardware

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Dell Eyes a Future That's More Than Just New PC Hardware

Dell's wide-ranging CES press conference focused less on systems than you might expect, demonstrating the scope of the company's strategy.

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Tuesday, February 6, 2018 - 2:30pm

CAMPAIGN: Dell Focus Area | Environment

CONTENT: Article

by Matthew Buzzi

Dell and its Alienware gaming branch took to the stage at CES today to show off its coming lineup for the year, outlining a strategy that looks to include more than just iterative hardware releases.

The event, hosted by TV and gaming personality Jessica Chobot, ran the gamut from ultraportable laptops to environmental responsibility and esports. The new white XPS 13 was the only product revealed ahead of the show, while the rest of the announcements were kept as a surprise until showtime.

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