Eastman Goes Silky Soft With a 'New' Fiber From Its Long-Established Cellulosics Portfolio

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Eastman Goes Silky Soft With a 'New' Fiber From Its Long-Established Cellulosics Portfolio

By Robert Grace

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.@Core77 highlights @EastmanChemCo's Naia™ cellulosic yarn, made from wood pulp derived exclusively from sustainably managed and certified forests. #innovatingwithpurpose #materialsmatter http://bit.ly/2FCMOe5
Tuesday, March 13, 2018 - 3:35pm

CAMPAIGN: Eastman: Innovating with purpose

CONTENT: Article

"Everything old is new again," or so goes the idiom. The folks at Eastman apparently agree, as they have dipped back into the firm's 80-year-old portfolio of cellulose ester materials technology to come up with a "new" fiber that's now finding use in a range of intimate apparel and other trendy clothing.

The Kingsport, Tenn.-based specialty chemicals company has been supplying filament yarns to the textile industry since the 1930s, but officially launched its newly reformulated Naia™-brand cellulosic yarn in January 2017.

Made from wood pulp derived exclusively from sustainably managed and certified forests, Eastman Naia™ cellulosic yarn is positioned to benefit from consumers' increased environmental concerns and interest in renewable sourcing. But the yarn must deliver on performance and desirable properties, or no amount of enviro-speak will make the resulting fabrics a commercial success.

Read the full article by Robert Grace on Core77

Keywords: Innovation & Technology | Eastman Chemical Company | Responsible Production & Consumption | Yarn | cellulosics | eastman naia | naia | renewable sourcing | textile | wood pulp

CAMPAIGN: Eastman: Innovating with purpose

CONTENT: Article