Eastman Teams Up with Industrial Design Students on Nature Park Preserve Collaboration

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Eastman Teams Up with Industrial Design Students on Nature Park Preserve Collaboration

Savannah College of Art and Design visitors and Eastman representative at Bays Mountain.

SCAD students brave single-digit temperatures to research the park’s infrastructure and design needs.

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Monday, March 2, 2015 - 2:30pm

CAMPAIGN: Eastman Corporate Responsibility

CONTENT: Press Release

March 2, 2015 /3BL Media/ - This past week, a group of industrial design students and professors from the Savannah College of Art and Design visited Eastman’s Kingsport Headquarter site in Kingsport, Tennessee, to learn about our product portfolio to expand their student material and process course work. Students toured Eastman’s fabrication lab, color lab and learned about various applications for Eastman products that are in items used every day.

In conjunction with the tours, the group welcomed an opportunity to collaborate with the staff at Bays Mountain Park and Planetarium on potential design and infrastructure improvements for the park. This provided a chance for the students to connect their newfound knowledge around Eastman materials to park design concepts, and have some fun exploring the park on a snowy day.

The students were given the background and history of the park and toured the exhibits and grounds before dividing into four small teams to develop design concepts. Each team had the opportunity to present their concept focusing on an area they felt could be enhanced for visitors to have a more enjoyable park experience. From signage to rebranding to visitor activities, all teams developed feasible ideas that could potentially be implemented into the park’s future plans.

“SCAD’s visit to Bays Mountain Park provided great feedback and direction that will prove key as we begin the process of looking to update and improve upon our facilities and our program offerings,” says Rob Cole, operations coordinator, Bays Mountain Park & Planetarium. “They have identified ways to improve the overall visitor experience, as we have already initiated the process of evaluating our directional signage and ways to enhance and make that effort more efficient.  Other needs such as exhibit updating and development could similarly benefit from our time with SCAD and we look forward to further feedback from them.”

“Collaboration was at the heart of the relationship we built with Eastman over the years,” says Owen Foster, chair, industrial design at SCAD. “Seeing that come together in a design process is what makes real world design projects exciting.”

Eastman’s Corporate Social Responsibility team worked closely with Bryan Shackelford, material representative-Marketing Communications at Eastman, to facilitate this public/private collaboration. Supporting the communities where we operate is important and makes a difference. Eastman employees actively look for opportunities to make a positive impact, and this design challenge is a great example of a social initiative that leverages company resources to enable community and economic development in the regions where we work and play.

“Passion drives design and the creation of a better world around us,” says John McCabe, professor of industrial design at SCAD, faculty advisor, IDSA. “This requires teamwork, partnerships and collaboration which were shown by the students and the people of Eastman and Bays Mountain Park and Planetarium.”

Who know what the future holds? We hope there will be another opportunity for the students to return this summer. Maybe a session of SHiFT Design Camp hosted for the first time at Bays Mountain?

Many thanks to the Bays Mountain staff, Rob Cole, Allen Davis, Fred Hilton and Ken Childress for helping create an engaging event.

Keywords: Innovation & Technology | Bays Mountain Park and Planetarium | Corporate Social Responsibility | Eastman | Eastman Chemical Company | Education | SCAD | Savannah College of Art & Design | design challenge

CAMPAIGN: Eastman Corporate Responsibility

CONTENT: Press Release