Elizabeth’s Story: Making Medical Information Simple and Easy to Understand for Patients

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Elizabeth’s Story: Making Medical Information Simple and Easy to Understand for Patients

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Elizabeth’s Story: Helping Bristol-Myers Squibb make medical information simple and easy to understand for patients http://bit.ly/1UbWhgy

Multimedia from this Release

Friday, March 18, 2016 - 10:15am

CAMPAIGN: Working Together for Patients

CONTENT: Multimedia with summary

When her father got sick and struggled to navigate the U.S. healthcare system, Elizabeth realized just how much people are expected to know, and understand, to make the best healthcare decisions for themselves and their families. Elizabeth’s journey to help improve communications with patients by creating a Universal Patient Language puts patients first—and allows patients to co-create materials using plain language and visuals that make sure the information being communicated is simple, understandable and helpful. This holistic, patient-centric approach helps patients better understand some of the issues impacting their own health. And for Elizabeth, it motivates her to do what she does every day.

LINKS TO RELATED RESOURCES: https://www.workingtogetherforpatients.com/; https://www.youtube.com/channel/UCjFf4oKibYrHae2NZ_GPS6g

Join Bristol-Myers Squibb Online:

Website: http://www.bms.com

Twitter: http://www.twitter.com/BMSnews

LinkedIn: https://www.linkedin.com/company/bristol-myers-squibb

YouTube: https://www.youtube.com/channel/UCjFf4oKibYrHae2NZ_GPS6g

Keywords: Health & Healthcare | Bristol-Myers Squibb | Cancer | Corporate Social Responsibility | HIV | Innovation & Technology | Responsible Production & Consumption | Social Impact & Volunteering | Universal Patient Language | diseases | hepatitis

CAMPAIGN: Working Together for Patients

CONTENT: Multimedia with summary