Embracing Chaos: Disruption as a Catalyst for Change
Barry Telford, CEO, Universities West, Sodexo North America and President, Sodexo Canada
Disruption – disaster or opportunity? The 2008 global recession was a milestone, profoundly affecting every aspect of the economy, with repercussions extending to the present. The military term “VUCA” sums up the situation: “volatile, uncertain, complicated, and ambiguous.” Sodexo was no exception; it was clear that we needed to reassess, innovate, and deliver new service solutions to help our clients cope with the new reality.
It wasn’t just corporations that dealt with the economic fallout – colleges and universities saw the status quo evaporate as they experienced a major increase in student enrollment, an increasing need for student loans complicated by the changing availability of debt, and major policy changes in federal financial aid. This was a seismic shift, and many struggled to survive.
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