Erb Faculty Member, Andy Hoffman Authors Chapter in State of the World’s 'EarthEd'

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Erb Faculty Member, Andy Hoffman Authors Chapter in State of the World’s 'EarthEd'

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.@HoffmanAndy of @erbinstitute featured in 'EarthEd: Rethinking #Education on a Changing Planet' #sustainability

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In Andy Hoffman’s chapter on, 'The Evolving Focus of Business Sustainability Education,' he opines that business schools “must teach both enterprise integration and market transformation simultaneously, even though these are fundamentally different approaches.”

Friday, August 4, 2017 - 3:45pm

EarthEd: Rethinking Education on a Changing Planet (2017)

With global environmental changes locked into our future, what we teach must evolve. All education will need to be environmental education, but environmental education cannot focus solely on teaching everyone to live just a bit greener. Instead, it will need to both teach students to be bold sustainability leaders as well as equip them with the skills necessary to survive the turbulent century ahead.


"Where the past incarnation of business sustainability education incorporated the issue within existing business logics and models, the next iteration focuses on changes within those logics and models themselves.  The first mode of teaching, termed "enterprise integration," focuses on helping individual companies increase profits by translating sustainability into preexisting business considerations.  The second mode, termed "market transformation," focuses on systemic changes in the business environment and prompts a reexamination of the role of the corporation in society.  The first is focused on reducing unsustainability, the second is focused on creating sustainability."

For purchase here.

Keywords: Research, Reports & Publications | Andy Hoffman | Business Sustainability | Corporate Social Responsibility | EarthEd | Education | Erb Institute | Market Transformation | Responsible Business & Employee Engagement | State of the World | Sustainable Development Goals