Generation in Kenya

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Generation in Kenya

30 percent of the population in Kenya is age 15‑29 and >1 million of them are unemployed

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Learn what @YouEmployed is doing in Kenya to fight #youthunemployment: https://www.generationinitiative.org/kenya/
Friday, September 9, 2016 - 9:00am

CONTENT: Blog

Here’s what we’re doing about it:

In Kenya, our current focus is on sales roles in the fast-growing banking and insurance sector and on stock assistant roles in the booming retail sector. Generation currently mobilizes and recruits young people into both programs and offers support post-graduation during employment.

100 percent of the 500 people trained in 2015 were placed into jobs.

June 2016 Updates

Generation Kenya now has six centers operating in Nairobi — in Buruburu, Kangemi, Kibera, South B, Shauri moyo and Ruaraka. Greater penetration in target communities is enabling us to reach larger and larger numbers of the young adults who are most in need of employment support. We also launched two new programs earlier this year — focused on training young people to be retail store assistants and fast-moving consumer goods sales representatives — that join our original program in banking and insurance sales.

In May, we celebrated the milestone of reaching 1,000 graduates! Program results continue to be very positive as we grow. Ninety-eight percent of graduates have been placed in jobs with 65% receiving two offers. Generation Kenya has more than 60 employer partners, and we’re finding that Generation grads provide value to employers in a number of areas: they are less expensive to recruit with recruiting costs only a third of those of non-Generation recruits, they stay in the job longer which saves significant money on attrition, and they perform better — which is why 100% of our employer partners would hire Generation grads again. Building on these positive results, we are now moving into cost-sharing model with employers, where they pay a portion of the recruiting and training costs.

Looking ahead, we plan to add two more programs by the beginning of January 2017. We are also in the process of expanding into additional cities, starting with Mombasa and Kisumu.

Kenya Partners

Our partners are the key to fulfilling our mission to source, train and energize new recruits who can create value for employers from their first day in the job.

Partners include USAID, McKinsey & Company, Gallup, LifeSkills Promoters and CAP Youth Empowerment Institute.

Employers include 360 Degrees Pizza, Absolute Chocolate, Accessorize, Airtel, Antarc, Bank of Africa, Barclays Kenya,  Bed and Bath, Bidco Africa, Big Square, Blue Rhino Africa, Bossini, Britam, Caritas Microfinance, Carrefour, Chandarana, Chapa Copy, Choppies, CIC Insurance, City Walk, Commercial Bank of Africa, Connate, Daraja Plus, Deacons, Designer Studio, Dichotomy, Elite digital solutions, Faulu Bank, First Community Bank, Foschini, Fragrance Lounge, Furniture Palace, Gamechanger, Goodlife Pharmacy, Grab’n’Go, Haltons Pharmacy, Hasbah, Healthy-U, Hoggers Ltd, Honor My Curves, Hudson Furnishings, I & M Bank,    ICEA Lion Life Assurance, Inzu Furnishings, Jamii Bora Bank, Java House, Jubilee Insurance, Kam,  Pharmacy, Kenya National Bank, Kenya Orient Insurance Limited, Kenya Orient Life Insurance, Kenya Post Bank, Kiddz Store, Kuku Foods Kenya (KFC), Levi, Liberty Life Assurance, Lintons, Madison Insurance, Mambo Interiors, Manix, Mia Wines and Spirits, MMS Supermarket, Mwananchi Supermarkets, Nairobi Sports House, Nakumatt, NIC Bank, Odds & Ends, Old Mutual, Optica, Pacis Insurance, Palacina Interiors, Pam’s Nails, Pan Africa Life Kenya, Pioneer Insurance, Planet Yogurt, Platinum Credit, Platinum Credit LTD, Post Bank, Prudential Life Assurance, Rajshyn Jewellers, Retail Management Solutions, Rift Valley Leather, Sagaci Max, Samchi Telecom, Sandstorm, Sapph Lingerie Store, Snack Attack, Sokowatch, Standard Chartered, Store 66, Subway, Text Book Centre, The Banana Box, Uchimi, Ukwala Supermarket, Victoria Courts, Victoria Furniture, Vivo, Woolworths, Yves Rocher and  Zikhara Solutions.

To learn more about McKinsey Social Initiative (MSI)'s Generation program, visit the website and follow Generation on Twitter, Instagram, Facebook and YouTube.

Keywords: Education | Barclays | Britam | Buruburu | CAP Youth Empowerment Institute | Carrefour Group | Chandarana Foodplus. | Choppies | Deacons PLC | Gallup | Generation Kenya

CONTENT: Blog