Giving Tuesday 2014 Impact and Opportunities for Businesses in 2015
Giving Tuesday 2014 Impact and Opportunities for Businesses in 2015
By Sarah Ford
One week ago, millions of individuals, nonprofits, and businesses across the globe united for one purpose – to celebrate giving. Founded in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday generated $45.7 million this year, according to a preliminary estimate by the Case Foundation. That’s almost a 240% increase from the $13.46 million raised by nonprofits just two years ago when Giving Tuesday first launched.
But what kind of impact is Giving Tuesday actually making, how do nonprofits feel about it, and what opportunities lie ahead for businesses in 2015?
We reached out to our member charities for their insights, inquiring about their Giving Tuesday initiatives, what made them successful, and what opportunities they see for individual and business supporters in 2015.
