**HERO Provides New Mobile Giving Option to Support Wounded Warriors this Veterans Day

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**HERO Provides New Mobile Giving Option to Support Wounded Warriors this Veterans Day

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A NEW #mobile giving option for making donations via mobile phone from @mgive and @zoove. http://3bl.me/39pkwg


Simply Call **HERO (**4376) to Make $10 Donation to Wounded Warrior Project.

StarStar Platform and mGive Combine to Make Mobile Giving Easier

Wounded Warrior Project to be Featured in Special Edition of PARADE on November 6


Tuesday, November 8, 2011 - 2:20pm

CAMPAIGN: News You Need to Know

CONTENT: Press Release

(3BL Media / theCSRfeed) Palo Alto, CA - November 8, 2011 - Zoove, the exclusive provider of the StarStar mobile platform, today announced the availability of **HERO (**4376), a new mobile giving option for making donations via mobile phone. Users can simply call **HERO (**4376) from their mobile phone to automatically make a $10 donation to benefit the Wounded Warrior Project.

The StarStar platform offers a simple, flexible way for Wounded Warrior Project to reach the rapidly growing number of mobile donors in the U.S. mGive, a Mobile Accord service, is working in conjunction with WWP, StarStar and the major wireless carriers to enable the processing of mobile payments. In time for Veterans Day, PARADE will feature the Wounded Warrior Project in the November 6 edition and encourage readers to call **HERO (**4376) from their mobile phone.

“With Veterans Day almost upon us, we are calling on Americans to put the veteran back in Veterans Day this year,” said Steve Nardizzi, executive director of WWP. “Our nation’s wounded warriors have sacrificed much in support of our nation, and we have only begun to repay our debt to them. We are grateful to Zoove, Mobile Accord and PARADE for their support of WWP and our Believe in Heroes campaign.”

“Supporting the recovery and rehabilitation of true American heroes is a worthy mission, and we are proud to offer the Wounded Warrior Project an easier means of reaching an increasingly mobile donor base,” said Joe Gillespie, President and CEO of Zoove, the exclusive provider of StarStar. “The power and reach of the StarStar platform makes it an ideal means for charities and other non-profits to reach out and activate their mobile base’s desire to give.”

“Giving aid the men and women injured serving our country is something every American can be proud of and something Mobile Accord, through the mGive service, is honored to help facilitate,” said Nim Patel, CEO of Mobile Accord. “The growth in mobile giving has certainly expanded the resources available to many charities and adding a simple calling option via the StarStar platform will have the potential to grow the mobile giving base even further.”

“As the veterans who grace our cover this week note, a simple thank you is the best gift we can give,” says PARADE Editorial Director Maggie Murphy. “But we are equally thrilled to offer citizens who are in the position to do more a simple way to show their appreciation to those who have sacrificed so much with **Hero. “For more information about Wounded Warrior Project please visit, http://www.woundedwarriorproject.org. For more information about the StarStar platform and Zoove please visit www.getstarstar.com or call **SALES (**72537) from any mobile phone. For more information about Mobile Accord please visit http://www.mobileaccord.com, http://www.mgive.com and http://www.mgive.org. For more information about PARADE please visit http://www.parade.com


About Mobile Accord and the mGive Service

Mobile Accord is a mobile platform company powering communication for social good. Founded in 2005, Mobile Accord was the first company in the U.S. to offer mobile giving tools specifically built for nonprofit organizations. Mobile Accord, through its mGive service line, currently serves more than 500 leading U.S. philanthropic organizations and has processed more than 85% of all funds raised via mobile giving. The mGive Foundation is the charitable partner of Mobile Accord. For more information, please visit www.mobileaccord.com, www.mgive.com and www.mgive.org.


PARADE, the most widely read magazine in America, is distributed in more than 600 of the nation’s finest newspapers. The magazine, which launched in 1941, now has a circulation of 32.4 million and a readership of 67 million. Each Sunday in PARADE and every day at Parade.com, our mission is to connect emotionally with Americans about the issues they care most about and move them to action.

About Wounded Warrior Project

The mission of Wounded Warrior Project™(WWP) is to honor and empower wounded warriors. The purpose of WWP is to raise awareness and to enlist the public’s aid for the needs of injured service members; to help injured servicemen and women aid and assist each other; and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.

About Zoove

Zoove operates an exclusive registry of vanity StarStar numbers that lets brands easily connect with people – anytime, anywhere, on any mobile phone. Zoove is the exclusive provider of StarStar numbers for the largest wireless operators in the United States, serving more than 250 million people. With StarStar numbers, consumers simply call the name of the brand they see being promoted. Instantly, they can be pushed that brand’s mobile app, Web page, coupon, videos or more, directly to their mobile phones – without the need to use bar code readers or disjointed text message short codes. StarStar numbers are designed to be promoted as part of any marketing campaign, such as: billboards, print ads, TV and radio commercials, online ads and more. Zoove provides the mobile connection brands are seeking, and the ability to measure the results instantly. Based in Palo Alto, Calif., additional information about Zoove is available at www.zoove.com or by simply calling **ZOOVE (**96683) from a mobile phone. All product and service names listed in this release remain property of their parent companies and do not indicate official support or endorsement for Zoove or its services.

Press Contact for Mobile Accord: Jill Van Nostran of Calysto Communications, jvannostran@calysto.com, 1-877-701-2060 ext. 506

Press Contact for Parade Magazine: Christie Emden, Christie_Emden@parade.com, (201) 450-7049

Press Contacts for Wounded Warrior Project: Erin Hazard of Fleishman-Hillard, erin.hazard@fleishman.com, (202) 828-9725

Press Contacts for Zoove: Jeremy Pemble of JLM Partners for Zoove, jeremy@jlmpartners.com, (206) 381-3600 or Mike DiGioia of JLM Partners for Zoove, mike@jlmpartners.com, (206) 381-3600



Jill Van Nostran
+1-8777012060ext. 506
Calysto Communications
Keywords: Events, Media & Communications | Fundraising | Giving | Mobile | Nonprofits | Parade Magazine | Text to Give | mGive | mobile giving

CAMPAIGN: News You Need to Know

CONTENT: Press Release