Have a Heart by Supporting TO THE MARKET

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Have a Heart by Supporting TO THE MARKET

by Julie Fahnestock
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Have a heart this #ValentinesDay. Shop for survivor-made goods on @LetsgoTTM http://bit.ly/1KngLvk via @Justmeans #AHeartforSurvivors

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Friday, February 6, 2015 - 4:00pm

CAMPAIGN: CSR Blogs

CONTENT: Blog

The national day of love, Valentine’s Day, is next Saturday. Cheap chocolate, tacky decorations and roses define this American holiday. But it can be so much more. If you’re not into predetermined celebrations of love, I’ve got another way to create some Valentine’s Day meaning for you: A Heart for Survivors. It’s a campaign of social enterprise: TO THE MARKET. They partner with the millions of people who have overcome exploitation, human trafficking, and domestic abuse. By selling their beautiful jewelry, clothing and other artisan products, they create access to the Western market and employment for the survivors.

TO THE MARKET was founded by Jane Mosbacher Morris. Their mission, according to their Web site, is “by assisting local partners around the world in bringing goods ‘to the market’ to take an active role in equipping the survivors they employ with economic independence while raising awareness of the challenges that they face.” And, this Valentine’s Day, during the season of love, TO THE MARKET is encouraging us to use the power of our dollars to have “A Heart for Survivors.”  

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Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.

Keywords: Innovation & Technology | A Heart for Survivors | Goodwill | Jane Morris Mosbacher | Justmeans | McCain Institute for International Leadership | Microfinance | Responsible Business & Employee Engagement | Responsible Production & Consumption | Social Impact & Volunteering | Survivor Made Goods

CAMPAIGN: CSR Blogs

CONTENT: Blog