Hotpoint Launches ‘Fresh Thinking for Forgotten Food’ Campaign With Jamie Oliver

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Hotpoint Launches ‘Fresh Thinking for Forgotten Food’ Campaign With Jamie Oliver

Campaign focused on reducing food waste

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This summer, Hotpoint is launching the Fresh Thinking for Forgotten Food campaign alongside Jamie Oliver, encouraging consumers to think differently about their leftovers and reduce their food waste. http://bit.ly/2JkrICr
Friday, July 13, 2018 - 12:30pm

CAMPAIGN: Whirlpool Corporation & Sustainability

CONTENT: Multimedia with summary

This summer, Hotpoint is launching the Fresh Thinking for Forgotten Food campaign alongside Jamie Oliver, encouraging consumers to think differently about their leftovers and reduce their food waste. Hotpoint’s research has revealed that despite being concerned about reducing food waste, every UK household is throwing away £271.44 of edible food every year, with a quarter of Brits admitting they waste food simply because they forget what they have in their fridge.

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Keywords: Responsible Production & Consumption | Education | Energy | Environment | Food Waste | Health & Healthcare | Jamie Oliver | NYSE:WHR | cooking | food consumption | hotpoint

CAMPAIGN: Whirlpool Corporation & Sustainability

CONTENT: Multimedia with summary