How to Create Social Impact Through Media

Apr 3, 2017 3:55 PM ET

This blog originally appeared on GOOD

Last month, GOOD partnered with Comcast NBCUniversal’s Social Innovation Team to host a GOOD Lab at 30 Rock. The panel proposed the question: What opportunities do media companies have to enhance their social impact? Our esteemed speakers, Dalila Wilson-Scott of Comcast NBCUniversal, Civic Hall’s Elizabeth StewartVince Stehle of Media Impact Funders, and GOOD’s Grace Kim formed an expert panel representing media and impact experience across a range of sectors. Anchored by host, Grant Garrison, the ensuing discussion explored the complexities, consistent challenges, and recent shifts encountered by marketers looking to connect with a values-driven generation. 

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