How T. Rowe Price Works to Build Financial Capability in Communities

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How T. Rowe Price Works to Build Financial Capability in Communities

Building Financial Capability in Communities

Building Financial Capability in Communities

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How @TRowePrice works to build financial capability in communities #TRPkids http://bit.ly/2cTSjLL
Thursday, September 15, 2016 - 10:30am

CAMPAIGN: Building Financial Capability in Communities

CONTENT: Multimedia with summary

T. Rowe Price’s financial education efforts focus on improving financial capabilities, particularly among children, because stronger financial capabilities can result in improved standards of living and more stable communities. The firm’s Money Confident Kids® program is the cornerstone of its financial education program and targets children who are 8 to 14 years, encouraging them to develop good financial habits early, have their parents discuss money matters with them weekly, and improve educator confidence.

In 2015, the firm’s Money Confident Kids® program reached 1.5 million people through its financial education websites, online games, apps, exhibits, programs with Scholastic and Junior Achievement, and sponsored events.

Keywords: Education | Money Confident Kids | Social Impact & Volunteering | T. Rowe Price | financial education | financial literacy

CAMPAIGN: Building Financial Capability in Communities

CONTENT: Multimedia with summary