Ideas to Make Employee Giving Last All Year
by Hesha Patel
As a Corporate Social Responsibility Manager, Community Relations or HR Professional, you may be tasked with community engagement, employee engagement, retention, productivity and so much more. All of which can be tough to support and maintain momentum year round. Is there any way to keep your workforce engaged and rally them around a cause while swimming last minute requests for funding, volunteer projects, changing schedules, open enrollment and much more?
The answer is closer than you think. Corporate Giving. Two words that have gained in popularity over the last few years, as companies heed the call of their employees and give them causes with which to align! We’ve entered an unprecedented period of giving whether that is time or personal funds, from individuals and companies alike. The workforce continues to find ways to get engaged during the course of the year, so why not have a year round employee giving program!
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Hesha Patel is a seasoned executive with more than 14 yrs of experience in the B2B technology space. Ms. Patel has strong business acumen and a proven record of formulating and leading results-driven marketing programs that drive revenue. At JK Group, Ms. Patel leads the company’s sales and marketing strategy to drive new business growth and demand for the company’s new product suite. Founded in 1989 as an outsourcing firm for Matching Gift programs, JK Group reinvented itself in the mid-1990’s to become an end-to-end solutions provider of software and value-added services for the full range of philanthropic programs, including Matching Gifts, Employee Giving Campaigns, Volunteer Management, Disaster Relief, PAC matching and Grants Management.
