KFC South Africa, WFP take 67 Minutes to Add Hope

Jul 30, 2014 1:45 PM ET

Yum! Global Newsroom: Community

In observance of former president Nelson Mandela’s birthday July 18, KFC South Africa associates teamed up with volunteers from the World Food Programme to help feed hungry Johannesburg families.

In 2009, the United Nations General Assembly endorsed the Mandela’s birthday as an international day. Throughout the country, South Africans dedicate 67 minutes of the day—symbolic of the leader’s 67 years spent working for social justice—to volunteer efforts. Mandela Day 2014 was the first since the leader’s death last December.

For their 67 minutes, KFC associates packed 1309 food parcels at the Johannesburg RSC. A portion of those were later delivered to families in the nearby township of Zandspruit. Others will feed children served by KFC’s Add Hope partners.