Kenneth Cole Debuts Id Bracelet To Promote Social Change…Just Cause

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Kenneth Cole Debuts Id Bracelet To Promote Social Change…Just Cause

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New @Kennethcoleprd #AWEARNESS bracelet makes a difference. #JUSTCAUSE

Multimedia from this Release

Tuesday, May 14, 2013 - 9:00am


CONTENT: Press Release

May 14, 2013 /3BL Media/ - Fashion designer and social activist Kenneth Cole introduces a new ID bracelet meant to encourage and inspire individuals to get involved and make a difference. Available at and select Kenneth Cole stores, 100% of the net profits from the sale of the bracelet will be donated to AWEARNESS, the Kenneth Cole Foundation.

The adjustable wax cord bracelet is offered in black and red and features a silver ID bracelet etched with the words “Just Cause”. Finishing details include silver aglets, and a small AWEARNESS charm affixed to the knotted pull. The bracelet will retail for $15.

“We have the ability and resources to get involved and hopefully inspire positive change in our communities,” says Kenneth Cole. “It doesn’t matter which cause you choose to support.  Make an effort... be an accessory.”

AWEARNESS, The Kenneth Cole foundation promotes, encourages, and inspires meaningful social change. The foundation has supported global relief efforts, including the recent funding of the Kenneth Cole Haiti Health Center in Cite Soleil, Haiti, Hurricane Sandy victims, HELP USA, amfAR and many other charitable initiatives worldwide. Additionally, AWEARNESS highlights “Change Agents”, which are social activist who by example, strives to help educate and encourage others to get involved. Past Change Agents have included: Jason Mraz, Cheyenne Jackson, Mayor Cory Booker, and Amr Waked. To learn more about previous change agents visit

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About AWEARNESS, The Kenneth Cole Foundation
AWEARNESS promotes, encourages and inspires meaningful social change, and supports like-minded Change Agents and organizations to make a difference. We also sell products and host events in support of their important causes. As part of each partnership, an AWEARNESS “Change Agent” is selected, and their story of social activism is highlighted to inspire others to get involved. These interviews and products can be seen on the AWEARNESS website