LG Goes 360 Degrees to Support Heritage Conservation this World Environment Day

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LG Goes 360 Degrees to Support Heritage Conservation this World Environment Day

Video Shot with LG G5’s 360 CAM Invites the Public to View Famous Landmarks from a Whole New Angle

Multimedia from this Release

Eiffel Tower 360

Sydney Opera House 360

Great Wall 360

Red Square 360

Friday, June 3, 2016 - 10:00am

CAMPAIGN: LG Energy Efficiency

CONTENT: Press Release

SEOUL, June 3, 2016 /3BL Media/ — LG Electronics Inc. is adding wider perspective to its sustainability credentials for World Environment Day 2016, using immersive 360-degree video to highlight the importance of protecting UNESCO World Heritage Sites (https://youtu.be/N9-_HPxC6io).*

Employing the versatility of the LG 360 CAM, the two minute 360-degree video depicts famous landmarks in a new light and serves as a call to action for viewers to play a more active role in protecting the valuable heritage around them.

World Environment Day on June 5 is the United Nations’ most important day for encouraging worldwide awareness and action for the protection of our environment. LG employees around the world will participate in thousands of person-hours of volunteer activities today and next week to give back to local communities and show solidarity with the goals of UN World Environment Day, celebrated every June 5 since 2010.

“The United Nations’ World Environment Day represents a time to come together and protect what matters most,” said Lee Choong-hak, LG Electronics executive vice president. “By using these advanced tools to capture the world’s most famous heritage sites from a new angle, we seek to inspire today’s citizens to protect these wonderful treasures for generations to come.”

Featuring key landmarks such as the Statue of Liberty, Eiffel Tower, Red Square, Great Wall of China, Sydney Opera House, and Seoul Changdeok Palace, the LG World Environment Day video aligns with the growing demand on social media for VR content. The power of 360-degree video takes viewers beyond the limitations of their devices and provides an exciting glimpse into the future of interactive content.

Immersive 360-degree images and videos on leading social media platforms are expanding at an exponential rate. Facebook reported that over 20,000 360-degree videos have been uploaded since the format was first supported, with hundreds more being added each day.

Each site was captured in 360 by LG employees using the 360 CAM with the flagship LG G5 smartphone. The LG 360 CAM features two 13 MP cameras which combine to capture images and videos from all directions. The camera’s small size and light weight make it extremely portable, while its long-lasting 1,200 mAh battery gives users the ability to shoot up to 70 minutes of video between charges.

The LG 360 CAM gives consumers a vital tool for pushing creative boundaries forward and capturing fuller, richer content, exemplified by LG’s World Environment Day call-to-action video.

* EDITOR’S NOTE: The 360 video (https://youtu.be/N9-_HPxC6io) is best viewed on a smartphone using the YouTube app, which maximizes the 360 effect and eliminates the need for manual scrolling.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.


Media Contacts:

LG Electronics, Inc.

Ken Hong

+822 3777 3626




LG Electronics USA

John Taylor

202 719 3490



CATEGORY: Environment