Nikki Reed Is Using Dell's Gold E-Waste Scraps To Make Incredible Jewelry

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Nikki Reed Is Using Dell's Gold E-Waste Scraps To Make Incredible Jewelry

by Aimee Lutkin

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.@NikkiReed_I_Am is using @Dell's gold #ewaste scraps to make incredible #jewelry http://bit.ly/2GSzNhH via @GreenMatters #SDGs #socinn
Friday, February 16, 2018 - 10:20am

CAMPAIGN: Dell Focus Area | Environment

CONTENT: Article

Actress Nikki Reed has announced her partnership with Dell through her company Bayou With Love. Together, they're recycling gold scraps from Dell's old motherboards and turning them into a new line of jewelry, Engadget reports. The line includes 14- and 18-carat gold rings, earrings, and cufflinks.

Dell's website states that in the U.S., people throw out a collective $60 million in gold and silver when they don't recycle their phones or electronics. The metal is used in internal circuitry, and there's about 800 times more of it inside of a computer. Dell wants to "close the gold loop" for their products, and reduce waste. They already refurbish and sell old computers through a program with the Goodwill, but some computers can't be repaired. The scraps needed somewhere to go.

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Keywords: Sustainable Development Goals | Circular Collection | Dell | Responsible Production & Consumption | Social Innovation & Entrepreneurship | Supply Chain & the Circular Economy | Sustainable Living | bayou with love | ewaste | nikki reed

CAMPAIGN: Dell Focus Area | Environment

CONTENT: Article