Paper & Packaging: How Life Unfolds™

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Paper & Packaging: How Life Unfolds™

Sappi supports industry consumer marketing campaign
We carry it with us every day. We make memories with it. We package gifts in it. It holds our coffee.

We carry it with us every day. We make memories with it. We package gifts in it. It holds our coffee.

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.@SappiNA is a proud supporter of the @HowLifeUnfolds campaign! Learn more about its initiatives here: http://bit.ly/2bc8Ftd
Wednesday, September 7, 2016 - 9:00am

CAMPAIGN: Sustainability Report 2015

CONTENT: Article

We are proud to share the warmth and creativity that paper and paper-based packaging offers us all through the Paper & Packaging – How Life Unfolds™ consumer campaign.

The Paper and Packaging Board (P+PB) unites nearly 60 companies, including Sappi North America, in the paper and packaging industry to elevate the use and choice of paper and paper-based packaging. P+PB launched the Paper & Packaging – How Life Unfolds™ consumer campaign in July of 2015 to highlight the value of paper and paper-based packaging through emotionally rich stories that celebrate achievement. Campaign media is planned to reach a target audience 38 million strong, communicating how paper and packaging help us reach our goals and connect in thoughtful and meaningful ways.

P+PB is authorized through 2021 and collects around $25 million annually from manufacturers and importers from four industry sectors, including printing and writing, kraft packaging paper, containerboard and paperboard. A combination of public relations, social media and paid media, including TV, print, digital and outdoor advertising, comprise the Paper & Packaging – How Life Unfolds™ consumer campaign.

Learn more about the campaign at www.howlifeunfolds.com, and see more initiatives supported by Sappi in the 2015 Sappi North America Sustainability Report: http://bit.ly/21KNUHW.

Keywords: Responsible Business & Employee Engagement | Environment | Packaging | Recycling | environment | paper

CAMPAIGN: Sustainability Report 2015

CONTENT: Article