Portioned Coffee: An April Fool’s Attitude - A Critical Look At What Is True

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Portioned Coffee: An April Fool’s Attitude - A Critical Look At What Is True

By Daniel Weston, Global Head of Creating Shared Value (CSV), Nespresso
Image Credit: Ronni Hansen

Image Credit: Ronni Hansen

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Can #single serve #coffee be #environmentally #sustainable? http://3bl.me/3kwv9f
Wednesday, December 16, 2015 - 10:00am

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Let me start by saying that I don’t expect you to believe what you are about to read. Why should you take an opinion of an executive of a multi-national at face value?

There was a recent quote on Reddit that opened my eyes to an unexpected truth: “April fool’s day is the one day of the year when people critically evaluate news articles before accepting them as true,” (user: kellenbrent). But shouldn’t we aspire to have this attitude every day? Let’s be critical when we are presented with a foregone conclusion. Let’s be curious about what is behind every piece of information we see or hear. Let’s leave preconceived notions at the door and be open to challenging what we believe or what may seem obvious.

So, here is the question that I want to raise: can single serve coffee be environmentally sustainable? 

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Contact

Diane Duperret
+41-217969289
Corporate PR Manager, Nespresso
Keywords: Responsible Production & Consumption | Coffee | Food/Beverage | Nestle | Packaging | Sustainable | nespresso | supply chain

CONTENT: Article