President’s Choice, MEC Tie for Most Trusted Brands in Canada

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President’s Choice, MEC Tie for Most Trusted Brands in Canada

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.@WhirlpoolCorp named most trusted appliance brand in Canada, according to Gustavson Brand Index http://bit.ly/2dx92VC
Friday, September 30, 2016 - 12:50pm

CONTENT: Article

This year’s top-10 trusted brands – President’s Choice and Mountain Equipment Co-op (MEC) tied for first – includes mass-market firms, such as Band-Aid and Shoppers Drug Mart, as well as more niche players, such as MEC, David’s Tea and Columbia Sportswear. Tesla fell just outside the GBTI’s top 10, ranking 11th over all.

Winners of consumer trust by industry sector

CATEGORY LEADING BRAND
Appliances (New) Whirlpool
Automobile Rental (New) Enterprise
Automobiles Tesla Motors
Beer Alexander Keith’s
Coffee/Tea DAVIDs TEA
Confectionery/Snack Foods Laura Secord
Dairy Agropur (Sealtest, Quebon, L’Extra, Natrel, IOGO)
Delivery Services Purolator
Financial Services Interac
Electronics & AV Equipment Canon
Food & Drug Retailers Costco
Gas Stations PetroCanada
Hotels Fairmont Hotels & Resorts
Household Care(New) Palmolive
Insurance Sun Life
Media Global TV
Packaged Foods President’s Choice
Personal & Beauty Care(New) Band-Aid
Pet Food(New) Purina
Restaurants/Takeout Tim Hortons
Retailers (other) MEC (Mountain Equipment Co-op)
Soft Drinks/Juices/Waters Canada Dry
Sportswear(New) Columbia Sportswear
Technology Google
Telecoms/Cable TELUS
Transportation WestJet
Travel TripAdvisor

See the winning list on the Globe and Mail