Q&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration of Recycling

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Q&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration of Recycling

Benjamin Von Wong reached out to Dell to highlight the brand's commitment
Photographer Benjamin Von Wong worked with Dell to 'resurrect' 4,100 pounds electronic waste (the average created in a lifetime) into gorgeous art. Benjamin Von Wong.

Photographer Benjamin Von Wong worked with Dell to 'resurrect' 4,100 pounds electronic waste (the average created in a lifetime) into gorgeous art. Benjamin Von Wong.

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Tuesday, April 10, 2018 - 10:35am

CAMPAIGN: Dell Focus Area | Environment

CONTENT: Article

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At South by Southwest in 2017, photographer Benjamin Von Wong learned that Dell was working with artists to raise awareness of the computer giant’s electronics recycling program, and he decided he wanted to participate.

A year later, the ensuing collaboration has yielded jaw-dropping results—namely a trio of elaborate photographs shot in Wong’s hyper-realistic style. Launched last month, the images use thousands of old computer components to create stunning backdrops for a body-painted model striking stark poses with science fiction overtones (for some, it might evoke The Matrix). All that, to show how the massive tonnage of garbage from an ever-more computerized world could be repurposed into something new and beautiful—in a word, resurrected.

A blog post on Wong’s website describes in detail how the shoot came together,with a crew of 50 volunteers working for 10 days to sift through 4,100 pounds of electronic waste (the average amount created in one American’s lifetime) and assemble it into the gigantic sculptures that appear in the photographs. In the end, the images themselves are so striking that a making-of video understandably declares “This is not a painting,” in capital letters.

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Keywords: Environment | AdWeek | Benjamin Von Wong | Dell | Events, Media & Communications | Gabriel Beltrone | Innovation & Technology | Recycling | SXSW 2017 | Supply Chain & the Circular Economy | e-waste

CAMPAIGN: Dell Focus Area | Environment

CONTENT: Article