Redesigning a Prescription for a Better World: CVS Quits Cigarettes for Good

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Redesigning a Prescription for a Better World: CVS Quits Cigarettes for Good

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VIDEO: @EileenBooneCSR at #SB14sd http://bit.ly/1zXFlO9 on Redesigning a Prescription for a Better World @CVSCaremarkFYI via @SustainBrands
Thursday, August 7, 2014 - 1:20pm

CAMPAIGN: Prescription for a Better World

CONTENT: Multimedia with summary

Originally published on Sustainable Brands

CVS realized that selling cigarettes was inconsistent with its mission as a pharmacy to make people healthier. So the company decided to abandon an estimated $2B annually by discontinuing the sale of tobacco, leading to what some are calling the "CVS Effect": brands making bold and risky changes to reflect their principles. At SB'14, Eileen Howard Boone, SVP of CSR for CVS, discussed the overwhelmingly positive stakeholder, influencer, and social support for the move and the consumer response.

 

About Eileen Howard Boone
Eileen Howard Boone is the Senior Vice President of Corporate Social Responsibility and Philanthropy at CVS Caremark. In this unique role, she leads a team responsible for implementing a wide range of communications, philanthropic and CSR programs that align with the company’s purpose of helping people on their path to better health.

Eileen is also the President of the CVS Caremark Charitable Trust, the private foundation of CVS Caremark. In this role, she oversees the foundation’s charitable giving and is responsible for creating and managing strategic partnerships with non-profit organizations that share in the Trust’s commitment to provide greater access to health care in communities nationwide.

Prior to her current role, Eileen served as Senior Vice President of Corporate Communications and Community Relations for the company and led media relations, internal communications and events over a 10-year period of rapid growth and evolution, which included the merger of CVS/pharmacy and Caremark and the acquisition of Longs Drugs, former Osco Drug, Sav-On Drugs and Eckerd stores.

Eileen is a graduate of the College of the Holy Cross and received her MBA from Fordham University in marketing and finance. Prior to joining CVS Caremark, she gathered a wide range of executive-level experience at JP Morgan, Talbots and Office Depot. She is a mother of six and resides in Barrington, Rhode Island.

About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in San Francisco, CA.

Keywords: Health & Healthcare | Eileen Howard Boone | Health & Healthcare | Responsible Business & Employee Engagement | Wellness | cvs | cvs caremark | cvs caremark charitable trust | sustainable brands

CAMPAIGN: Prescription for a Better World

CONTENT: Multimedia with summary