SB London Day One: Purpose, Innovation and the Ever-Confounding Consumer Behavior

Nov 21, 2013 11:45 AM ET
Image credit: Sustainable Brands

SB London Day One: Purpose, Innovation and the Ever-Confounding Consumer Behavi…

On Monday afternoon at SB London ‘13, breakout sessions featuring a variety of brand and thought leaders explored everything from purposeful brands and European consumer research to engaging in innovation and reprogramming culture.

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