Sappi Fine Paper North America Releases Tenth Episode of Off Register
Continuing Viral Sensation in Printing Industry
BOSTON, October 22, 2013 /3BL Media/ – Sappi Fine Paper North America today announced the tenth episode of its humorous online video series, Off Register™ on The Flo Channel, entitled "Improving the Workplace" which spoofs the often mundane team-building exercises at the office. Off Register™, with over 280,000 views to date, is based on real-life experiences of printers and captures some of the more absurd, yet entertaining aspects of working on press. View "Improving the Workplace" at www.youtube.com/user/OffRegister
In "Improving the Workplace," actors from Second City Improv deliver another satirical episode as they participate in a training workshop where they are asked to share their feelings in a round-table therapy session. Sappi’s own Robert Forsberg, VP of Sales & Business Development also makes a special cameo appearance in this episode. “We’ve all been in emotionally embarrassing situations before and the workplace is no different. Sappi pokes fun at those awkward moments,” says Patti Groh, Director, Marketing Communications, Sappi Fine Paper North America. “That being said, we could not help but find a way to bring humor to your day with our Off Register series, which continues to be popular with our customers."
Sappi's Off Register not only shares hilarious stories of printing, it also celebrates the quirks of print production, the personalities people must contend with in the process, and the desire to produce good work despite uncontrollable variables. Sappi continues to invite printers to share their own 'war stories' for future episodes. Story ideas can also be submitted through offregister@sappi.com. For more information about Sappi or Off Register, please visit www.sappi.com/na.
About Sappi Fine Paper North America
Sappi Fine Paper North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers, as well as dissolving wood pulp (DWP) and market kraft pulp headquartered in Boston, Massachusetts. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset and Flo, are used in premium magazines, catalogs, books and high-end print advertising. The company is also the world’s leading supplier of release papers for the automotive, fashion and engineered films industries, including the globally recognized Ultracast brand. Sappi’s release papers provide the surface aesthetics for synthetic fabrics used in footwear, clothing, upholstery and accessories, as well as the textures for decorative laminates found in kitchens, baths, flooring and other decorative surfaces. Sappi globally is the world’s largest manufacturer of dissolving wood pulp, used in the production of viscose staple fiber, a versatile raw material for a wide range of products including textile fibers, pharmaceutical, beauty, and household products. Sappi Fine Paper North America, through the recent conversion of the Cloquet pulp mill, manufactures dissolving pulp under Sappi’s Specialised Cellulose division primarily for the textile markets.
Sappi Fine Paper North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with over 14,000 employees and manufacturing operations on three continents in seven countries and customers in over 100 countries around the world. Learn more about Sappi at: www.sappi.com/na.
For further information:
Joanna Rieke
Manager, Corporate Communications
Sappi Fine Paper North America
Shannon McLoughlin
Associate
Burson-Marsteller
