Using the Power of Social Connections to ‘Do Good’ on #GivingTuesday

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Using the Power of Social Connections to ‘Do Good’ on #GivingTuesday

by Kimberly Bowman, Cisco Community Relations

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Using the Power of Social Connections to ‘Do Good’ on #GivingTuesday @CiscoCSR #BeTheBridge
Tuesday, November 29, 2016 - 11:35am

CAMPAIGN: Cisco Impact Area | Our People


It is the start of the annual holiday season. In the United States, we have a day for getting deals (Black Friday), a day to support local businesses (Small Business Saturday), and a day to buy goodies while shopping online (Cyber Monday).

Then, we have #GivingTuesday — celebrated annually the first Tuesday after the Thanksgiving holiday — a day for “doing good” through the power of social media and collaboration. In its fifth year, #GivingTuesday is becoming a global phenomenon among philanthropists and techies alike.

In a day and age where social media allows you to connect with old and new friends, give updates on daily routines, and keep tabs on your favorite celebrities, Cisco will use that power to “do good” on #GivingTuesday.

As part of our Be the Bridge: Annual Giving Campaign, we will use our corporate social media handles on Twitter, Instagram, Facebook and Snapchat to highlight the good work of over 20 of Cisco’s nonprofit community partners in local communities around the world. We’ll be providing our employees and our social media following the opportunity to “Be the Bridge” to these organizations.

Starting with Australia, moving from East to West and ending in the US, we’ll release a tweet acknowledging the donations from our employees around the world. For every retweet, whether it’s from an employee or anyone else on Twitter, we’ll donate an additional $1 to those organizations, up to $10,000 (aggregate total contribution for all participating organizations). The retweet challenge closes at 6 p.m. local time in all markets.

The locations listed below reflect areas where Cisco has a presence and employee base. The nonprofits were selected based on employee donation trends in the past, and a genuine need for amplification of the great work that happens in local communities around the world. If you retweet this blog post, we’ll split all funds generated equally among these 23 organizations!




Special Olympics Australia – @SOAustralia

Belgium / Lux

Restos du coeur – @Restoducoeur


Daily Bread Food Bank – @DailyBreadTO 


Red de Alimentos – @RedAlimentos


Colombianitos  – @colombianitos


Akshaya Patra – @AkshayaPatra


Attento a te – @AssAttentoAte


Class for Everyone – @class4every1


Un Kilo de Ayuda A.C. – @Unkilodeayuda


Habitat Nederland – @HabitatNL


Polish Humanitarian Action (Polska Akcja Humanitarna) – @PAH_org


Apsuria (Fundacion Apsuria) – @apsuriafunda


Save the Children Switzerland – @STC_Schweiz

United Kingdom

Mary’s Meals – @MarysMeals

US Locations


Austin, Texas

Caritas of Austin – @caritasofaustin

Carmel, Indiana

Gleaners Foodbank – @GleanersFBIndy

Chicago, Illinois

Northern Illinois Food Bank – @ILfoodbank

DC Metro

Miriam’s Kitchen – @miriamskitchen

RTP, North Carolina

Special Olympics North Carolina – @SONC_BeAFan

RTP, North Carolina

YMCA of the Triangle – @YMCATriangle

San Jose, California

Spark Mentoring Program – @SparkProgramSF 

San Jose, California

The Tech Museum of Innovation – @TheTechMuseum

Seattle, Washington

Northwest Harvest – E.M.M. – @NWHarvest

Now through December 16, we hope to inspire thousands of employees worldwide to support the cause of their choice, and together, raise more than $5 million in donations and matching funds through our Be the Bridge: Annual Giving Campaign.

Join us in spreading the word by using social media to let the world know how you are “being the bridge.” Share your stories by using the #BeTheBridge and #WeAreCisco hashtags and inspire others by posting to the Cisco CSR Facebook page.