Viacom Launches Campaign Backing #SeeHer Initiative

Primary tabs

Viacom Launches Campaign Backing #SeeHer Initiative

Sponsors include J&J, Unilever

tweet me:
.@Viacom launches campaign backing #SeeHer initiative via @bcbeat http://bit.ly/2DSO4cf
Thursday, February 1, 2018 - 2:15pm

CONTENT: Article

By Jon Lafayette

Viacom on Thursday launches a year-long series of public service announcements supporting the Association of National Advertisers’ #SeeHer initiative, which aims to show a positive portrayal of women in media.

The campaign is presented by sponsors including Johnson & Johnson Consumer and Unilever and will run on Viacom's flagship networks MTVVH1Comedy CentralParamount Network and Nickelodeon plus CMT and TV Land. Spots from the sponsors will air adjacent to the PSAs.

The PSAs look to show young women that they can achieve their career aspirations and dreams and use the theme “if you see her, you can be her.”

Click here to read the full article

About Viacom

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.

Keywords: #SeeHer | Diversity & Inclusion | Comedy Central | MTV | Media & Communications | Nickelodeon | Paramount Network | Positive Change | Reduced Inequalities | TV Land | VH1

CONTENT: Article