We're Only Human: Personal Concerns Weigh Heavily on Business Purchases

Mar 26, 2014 6:45 PM ET

Image credit: GeorgeWeigel.net

Late last year we fielded our first-ever B2B Pulse study to better understand the role sustainability plays as business decision-makers are making purchasing decisions. We spoke to a wide variety of decision-makers in a variety of sectors, and what we found about how sustainability affects those decisions is either obvious or shocking, depending on your viewpoint: Business decision-makers are people, too.

We're Only Human: Personal Concerns Weigh Heavily on Business Purchases

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