Whirlpool Brand Hits Home with Human Element at CES
Every day, care™ campaign drives interactive experiences and new award-winning product innovations
LAS VEGAS, Jan. 4, 2015 /3BL Media/ – The new Whirlpool® Every day, care™ campaign brings warmth and a human touch to the sea of technology at this year’s Consumer Electronics Show. In addition to debuting its future concepts and award-winning 2015 product portfolio, the brand will continue its mission to champion the importance of family care throughout the show – from care kiosks at the airport to a complimentary clothing refresh with the SWASH™ system, to simple care card reminders that inspire social interactions.
Attendees heading to Las Vegas from Chicago’s Midway airport can keep warm with a special CES care package provided at a Whirlpool brand Care Kiosk in an effort to provide a small act of care in the air. Upon landing at McCarran International Airport, attendees will encounter a 7-foot art installation near baggage claim, depicting the significant impact small moments of care – cooking, cleaning, washing – have on shaping the people we love and the world in which we live. A second 12-foot art installation will be featured at the Las Vegas Convention Center in the South Hall, where brand ambassadors hand out cards that remind people about small acts of care that are meaningful during a hectic show, from holding the door open, to giving a compliment, to offering help with luggage.
Located in the Family Tech Zone at the Sands Expo, the Whirlpool® interactive experience takes place in booth #73937, where attendees will be greeted and offered a complimentary jacket refresh in just 10 minute with the SWASH™ in-home fabric freshening system.
The little acts of washing, drying, cooking, cleaning may seem routine, but they have the power to change the world. Which is why every Whirlpool brand innovation at CES 2015 shares one purpose: improving how families give and get the care they need to thrive. Because strong families, of every kind, are the foundation for a better future.
“The role appliances play in family care is pivotal. It is important that we showcase everything we do through the lens of today’s families and hit on what matters most to our consumers – the care they give and receive every day,” said William Beck, Senior Director of Brand and Channel Marketing for Whirlpool Corporation. “We believe the best technology should make us more human.”
Attendees will have the opportunity to experience award-winning Whirlpool brand product innovations in booth that put people squarely at the heart of its newest technologies in laundry and kitchen. First, the next-generation Whirlpool® Smart Top Load Washer and Dryer does more good with less work, featuring a first-ever connected, donation-enabled machine in the U.S. Using the Connect to care™ program within the Whirlpool® Mobile app turns a seemingly mundane chore, laundry, into a new way of caring for other families through Habitat for Humanity. Additionally, the Interactive Kitchen of the Future 2.0 demo highlights a Whirlpool brand Interactive Backsplash that serves as a multi-purpose, digital cooking aid, and the kitchen’s cooking and informational hub, allowing consumers to virtually connect with loved ones, monitor children who aren’t in eyesight, and manage meal prep across multiple appliances—all from one screen and across multiple appliances.
Beck adds, “We are proud of our ability to bring to market the latest in connected features and conceptual technology that has yet to be invented at CES. We are committed to bringing to life technology with a true human touch.”
Prior to the show, Whirlpool brand appliances received accolades, winning top honors with five CES Innovation Awards for the Whirlpool® HybridCare™ Heat Pump Dryer, Double Drawer French Door Refrigerator, Washer and Dryer with Nest Technology, Smart Top Load Washer and Dryer and SWASHTM system. Additionally, the Whirlpool® HybridCare™ Heat Pump Dryer was selected as a 2015 CES Innovation Awards Best of Innovation Honoree in the SmartHome product category.
For more information on the brand’s care-centric product innovations and conceptual inspirations come to life, visit ces.whirlpool.com and follow #EveryDayCare.
About Whirlpool Brand
For more than one hundred years, Whirlpool brand has been inspired by how people care for their families. Whirlpool brand is designing home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations – whether that means most flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and easier cleaning, or laundry pairs that sense and adapt to clothes with the latest in connected technologies. Whirlpool brand is part of Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances. Whirlpool Corporation is also one of Habitat for Humanity's largest corporate partners for over 15 dedicated years, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool, please visit whirlpool.com/everydaycare or find us on Facebook at facebook.com/whirlpoolusa or Twitter at @WhirlpoolUSA. Additional information about the company can be found at whirlpoolcorp.com.
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Contact:
Whirlpool Media Hotline
Alexandra Neff
Ketchum for Whirlpool
317.997.7102
