Whirlpool Brand and Award-Winning Artist Hunter Hayes Celebrate the Power of Care on Feb. 8
Compete For the Chance to Perform in a National Ad
Benton Harbor, Mich., January 20, 2015 /3BL Media/ – The Whirlpool brand Every day, care™ campaign honors the often unsung caregivers who keep families on track by doing the washing, cooking and cleaning. People often express their gratitude for these acts of care through music, which is why Whirlpool brand, with triple-threat entertainer Hunter Hayes, is inviting people around the country to record and dedicate their unique version of “You Are My Sunshine” as a tribute to a loved one. On Feb. 8, one winner’s extraordinary “thank you” will air in a 30-second commercial in front of tens of millions of people.
“Since my first performance at age four, my parents have given me unconditional care and support. It’s because of this support that I’m living my dream,” said Hayes. “I thank my parents in a lot of ways, often through my music, and I’m partnering with Whirlpool brand to give someone the opportunity to honor a loved one in a similar way.”
To enter the contest, individuals record themselves singing, humming or playing “You Are My Sunshine,” dedicate it to someone whose acts of care have played a vital role in their life and upload the video to Whirlpool.com/everydaycare. People can submit their performances until 11:59 p.m. Sunday, Jan. 25. Once submissions close, the winner will be chosen based on the following criteria: video quality, demonstration of care, and performance of “You Are My Sunshine.” The winning performance will air on Feb. 8.
“Music plays a vital role in the care we give and receive, day in and day out,” said Jon Hall, senior brand manager Whirlpool brand. “Care and music both require commitment and sacrifice, both have the power to transform, and ultimately enable great things, which is what the Every day, care™ campaign is all about.”
To enter the contest and learn about the Every day, care™ campaign, visit Whirlpool.com/everydaycare and follow @WhirlpoolUSA.
About Whirlpool Brand
For more than one hundred years, Whirlpool brand has been inspired by how people care for their families. Whirlpool brand is designing home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations – whether that means most flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and easier cleaning or laundry pairs that sense and adapt to clothes with the latest in connected technologies. Whirlpool brand is part of Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances. Whirlpool Corporation is also one of Habitat for Humanity's largest corporate partners for over 15 dedicated years, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool brand, please visit Whirlpool.com/everydaycare or find us on Facebook at facebook.com/whirlpoolusa or Twitter at @WhirlpoolUSA. Additional information about the company can be found at whirlpoolcorp.com.
About Hunter Hayes
Hailed as a "country-rock-blues guitar hero in the making" by the Los Angeles Times, Hunter Hayes is an award-winning singer, songwriter and multi-instrumentalist who roared onto the music scene in 2011 with his Platinum-selling, No. 1 self-titled debut album on Atlantic Records. With three No. 1 singles already under his belt (including the multi-Platinum smash “Wanted,” “Somebody’s Heartbreak,” and “I Want Crazy”), Hayes delves into deeper material on his new album, Storyline. He recently wrapped his successful Tattoo (Your Name) Tour and will hit the road with Lady Antebellum and Sam Hunt for the Wheels Up Tour 2015 starting in May. Visit www.hunterhayes.com / @HunterHayes.
