Wild Tussah Bags: On Trend To Be ‘It Bag’
by Sangeeta Haindl
The ‘It bag’ is back according to Vogue. The iconic, classic handbag has never gone out of style. From the Birkin handbag to Hermes bags, women have always lusted about beautiful bags. Yet, while designer bags are thriving, there are many cultures, arts and artisans in the world that are not and are slowly becoming extinct. So, what if bags could change that and become bags of hope, with a sustainable heart?
Sustainably designed handbags have come a long way since their humble beginnings. Wild Tussah was started with one idea in mind: to preserve traditional weave cultures through art and design for our modern day world. This is a brand with a team of people passionate about creating true pieces of art that are just as valuable to you as they are to the effort of keeping culture alive. They spend their days scouting out local ethnic weaving villages who are under pressure and need support, using their vintage and traditionally-made textiles to create ethical bags, finding talented leather workers and telling their stories. These stories have been key motivators to its mission of improving people’s lives by creating demand for their traditions.
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Photo Credit: Wild Tussah
Sangeeta Haindl writes on social innovation, social enterprise, and social entrepreneurs. She is the owner of Serendipity PR, in London, U.K., where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She describes herself as a Spiritual Entrepreneur, Conscious Explorer, and Futurist. She enjoys helping others, paying it forward, and being a mum.
