Yum! Re-Teams with Aguilera for World Hunger Efforts

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Yum! Re-Teams with Aguilera for World Hunger Efforts

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.@YumBrands Re-Teams w/@xtina Aguilera for World Hunger Efforts http://bit.ly/1urxmpl via @QSRmagazine. @WldHungerRelief #PassTheRedCup

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Thursday, August 7, 2014 - 1:35pm

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Yum! Brands, parent company of KFC, Pizza Hut, and Taco Bell, announced the launch of its annual World Hunger Relief effort with the “Pass The Red Cup” challenge featuring Grammy Award winner Christina Aguilera.

According to the United Nations, there are nearly 850 million people around the world who suffer from chronic hunger. Yum! Brands’ World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning more than 125 countries; 40,000 KFC, Pizza Hut, and Taco Bell restaurants; and 1.5 million associates. The initiative began in 2007 in an effort to raise awareness, volunteerism, and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies.

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*Originally published on QSR Magazine on August 6, 2014



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Keywords: #PassTheRedCup | Philanthropy & Cause Initiatives | Christina Aguilera | KFC | Philanthropy & Cause Initiatives | Responsible Business & Employee Engagement | Taco Bell | Yum! Brands | charitable giving | pizza hut

CONTENT: Article