Content is King. Or is it the Oxford Comma?

Content is King. Or is it the Oxford Comma?

Quick Tip: Law of Diminishing Returns: Titles
Search sites will cut off your title after 65 characters. Use your subtitle to finish your thought. Don’t let your point get lost in the ellipse […].


Include All Elements for the Furthest Reach
Social Media is Key: 3BL Media’s social media distribution network achieves over 40 million impressions per month, so researching and crafting your “Tweet Me” can be crucial to capturing CSR-minded readers. Customize your Tweet Me statement to include your handle and relevant hashtags to increase visibility and ease of engagement with your content. Need help? Just contact your Media Consultant.

Add Multimedia: In the next five years, video content will account for almost 70% of all Internet traffic. Be sure to add in video, photos, infographics and audio files to support your written content whenever possible. There is no additional cost associated with distributing multimedia via 3BL Media, and now video statistics are broken out in the analytics tool for your reporting needs.

Content is King. Or is it the Oxford Comma?
The formatting of your communication can be as important as the message itself. Editors, journalists and the twitterati alike can be dismissive of content where digressions take away from the main point. From titling to photo captions, make sure your message is easy to read, share, search for and cover.

The Oxford Comma: The new Associated Press Style Rules came out in late May, and have deemed the serial comma unnecessary in a simple series. With your content included in the AP Exchange via the 3BL Media feed, make it easy for editors and journalists to quote your text in their writing by leaving out that last serial comma.

Single Space After Periods: Double-spacing after a period is another contentious issue in the world of copywriting. Aside from causing odd line breaks and unintentional indentation, double-spacing after a period is mainly a historic holdover from the typewriter and monospace type era. Modern typographers now agree that double-spacing diminishes readability and is distracting for readers.

Read more about the new AP Style Rules.

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