3BL Blogs:The 3 Basic Steps To Create Trust Through Corporate Social Responsibility

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3BL Blogs:The 3 Basic Steps To Create Trust Through Corporate Social Responsibility

Trust: Why Business Lost It, And How To Win It Back (Part 3 of 3)
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The 3 Basic Steps To Create Trust Through Corporate Social Responsibility http://3bl.me/trreyn


The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place

Thursday, August 13, 2009 - 11:00am


If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust.

There's a lot here, so take your time with it, read it in pieces, and as always, share your thoughts and insights.

Trust: "Can I get a loan?"

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. But there is an irony here. For this strategy to work, it requires the very ingredient it seeks to generate - trust. Let’s consider exactly what a company is proclaiming when they use the phrase “Corporate Social Responsibility” (CSR).

CSR is a form of corporate self-regulation. Businesses promise to obey the law and maintain ethical standards in their activities. They are promising to promote the common good of the communities in which they operate, and proactively curtail any and all functions that may cause harm, whether specifically illegal or not. The popular maxim of People, Planet and Profit is the triple bottom line. Essentially, the company is taking responsibility for their actions and how they impact: a) the environment, b) consumers, c) employees, d) communities, e) various stakeholders, and f) the entire public sphere. It is a pretty significant commitment.

So, why in the world would I trust you with any of this ‘self-imposed’ regulation and prioritization if I don’t trust you in the first place? You cannot prove you are trustworthy by asking people to trust you even more.

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Keywords: Advocates | Businesses | CSR | Commentary | Consumers | Corporate Social Responsibility | Information | Professionals | Profit | bottom line