CSR Minute: Boar's Head Campaign + American Heart Association; Companiesandmarkets.com's Report on Microfinance in India

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CSR Minute: Boar's Head Campaign + American Heart Association; Companiesandmarkets.com's Report on Microfinance in India

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CSR Minute: 1/11/10 - Boar's Head Campaign + Work with American Heart Association; Report on Microfinance in India. http://3bl.me/zmpv2f

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theCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

theCSRminute can be seen daily on 3BL Media’s CSR Network—the largest network of CSR channels across the internet, on Reuters Project Insider, and right here on the 3BL Media website.   

Monday, January 11, 2010 - 9:45am


CONTENT: Press Release

Hello, I’m Emily Polk, and these are your CSR Minute headlines for Monday, January 11th:


Boar’s Head, a leading manufacturer of high-quality deli meats and cheeses, has launched a campaign to increase consumer awareness of salt levels in food. The company’s Web site now carries a section with recipes, tips, and strategies for no- or low- salt diets, and a brochure includes a chart listing Boar’s Head no-salt added and lower sodium products. The new campaign to make healthy food choices builds on Boar’s Head’s work with the American Heart Association to meet that organization’s certification criteria for saturated fat, cholesterol, and sodium in food. To date, 30 Boar’s Head products have been AHA certified. 


A new report projects that the microfinance sector in India is expected to grow nearly ten times in size by 2011, from the current market size of $590 million dollars to $5 and a half billion dollars. The report, by Companies and Markets.com, notes that the largest financial institutions are now competing in the microfinance category, one of the fastest growing in India. From its beginnings in the 1980s, microfinance businesses now serve an estimated 120 million clients throughout the world. 


For more information on these and other stories, go to thecsrminute.com.









Keywords: 3bl Media | American Heart Association | Boar's Head | CSR Minute | Corporate Social Responsibility | India | Report | Salt Campaign | food | microfinance


CONTENT: Press Release