Call2Action and Oceana Team Up to Save Bluefin Tuna

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Call2Action and Oceana Team Up to Save Bluefin Tuna

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Thursday, August 5, 2010 - 12:10pm

CONTENT: Press Release

(3BLMedia/theCSRfeed) August 5, 2010 - Call2Action, a leader in social media marketing tools, has teamed up with Oceana, the world's largest international ocean conservation organization, to try and save the Bluefin tuna from extinction.  

Bluefin tuna are the most valuable fish in the world, coveted for their fatty belly meat. Overfishing is driving Bluefin toward extinction, and the Gulf of Mexico, one of only two known breeding grounds, has been decimated by the BP oil spill. Unless action is taken immediately, it is unlikely that Bluefin will ever recover.
The Oceana campaign makes use of a video shot on location with Adrien Grenier of HBO’s “Entourage”. The video is hosted in Call2Action’s Spark, which combines video with action tools in an easily shared custom widget.
The Spark is the latest in online marketing tools for nonprofits and cause-based initiatives. Anyone can post it anywhere online with a simple click. The Spark is integrated with Facebook, YouTube, and Twitter, and enables supporters to immediately take action (actions include Donate, Share, Petition, Buy, Event, Comment and more).
About Call2Action
Call2Action develops web marketing tools for the nonprofit and advocacy space. Their first product is a customizable video widget with integrated action tools which is integrated with Facebook, YouTube and Twitter. For more information please visit
About Oceana
Oceana campaigns to protect and restore the world's oceans. Global in scope and dedicated to conservation, Oceana has campaigners based in North America, Europe, and South America. More than 400,000 members and activists in over 150 countries have already joined Oceana. For more information, please visit


Zachary Dominitz, New Business Development Director