The New PR

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The New PR

Because of the strong and increasing importance that employees, customers, clients and communities place on the environmental, social and economic impacts an organization has, many of the duties traditionally assigned to company’s communications departments to build internal buy-in (organizational culture and employee engagement) and reputational capital (external, community and public relations) can best be accomplished by maximizing the effective development, implementation, management and communication of CSR efforts across a company.

Content from this campaign

Five “Keys” to Unlock a Successful Sustainability Program
The measure of success is not how well your business model supports sustainability objectives but rather how well your sustainability efforts support – and define - your business model. The five “keys” that I have developed over the last fifteen years and have been teaching for about a decade are those elements that I believe are necessary to build a unlock the full...
Jun 26, 2012 5:30 PM ET
Evolution becomes Revolution: The Changing Role of Professional Communicators and ‘The New PR’
The changing information needs of both stakeholders and companies are redefining the role of corporate communications departments and professionals including community, investor, government, and employee relations. Companies are recognizing that increasingly savvy – some would say cynical – audiences are becoming more and more discerning about messages that corporations...
Jun 19, 2012 4:00 PM ET
The Connection Between Sustainability and Communications: An Introduction
The role of communications professional has dramatically and irrevocably changed in recently years. The instant-information age has not only changed the ways in which information is shared, it has exponentially increased the amount of information that people both need and receive.  In media relations the news cycle has expanded to 24 hours; and the increasing prevalence and importance of non-...
Jun 12, 2012 3:30 PM ET

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