The Cause Marketing Masters Series presents "Subaru's Share the Love"

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The Cause Marketing Masters Series presents "Subaru's Share the Love"

Featuring Brian Johnson, National Advertising Manager, Subaru of America, Inc.
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The Cause Marketing Masters Series presents "Subaru's Share the Love" http://3bl.me/qnceyd

Summary

When: October 21st from 1:30 pm to 2:30 pm EST  

Cost: This valuable teleconference is only $99 (FREE to paid CMF members) and includes materials you'll want to keep for ready reference.

Register here today!

Tuesday, October 12, 2010 - 12:30pm

CAMPAIGN: Cause Marketing Masters Series

CONTENT: Press Release

(3BLMedia/theCSRfeed) October 12, 2010 - For the last two years, Subaru has outpaced its automotive competitors in terms of percentage sales growth and sponsored "Share The Love," a program that enables year-end car buyers to direct a $250 Subaru donation to one of five charities.

Although the cause marketing program is not the only reason for Subaru's success, it has been very well received by consumers and dealers and earned the company a 2009 Cause Marketing Halo Award.

Join us as Subaru National Advertising Manager Brian Johnson describes the origins of the program and shares insights into how it has performed and changed over time.

Speaker Profile:  Brian Johnson serves as National Advertising Manager for Subaru of America, Inc. (SOA) based in Cherry Hill, N.J.

He is responsible for all items related to advertising, including Advertising Strategy, Media, Production, Multicultural Advertising and Dealer support materials. Johnson works to help craft all creative materials including national television commercials, print advertisements and radio spots.

He began his career with Subaru in 2003 and has held positions in Events and Sponsorships as well as Advertising Production before being promoted to National Advertising Manager in February 2010.

Johnson holds a Bachelor of Science in Business Administration from the University of Richmond, in Richmond, VA, and a Masters in Business Administration from Drexel University in Philadelphia, PA.

 
 
Note: Accessing the teleclass requires a regular long distance call. Registrants are responsible for long distance charges.
 
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Contact

David Hessekiel
Cause Marketing Forum
http://www.causemarketinforum.com
Keywords: Brian Johnson | Inc. | NJ | SOA | Subaru of America | cause marketing forum | subaru

CAMPAIGN: Cause Marketing Masters Series

CONTENT: Press Release