Curiosity Sparking the Value in Green Living

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Curiosity Sparking the Value in Green Living

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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Curiosity Sparking the Value in #Green Living by @TaigaCompany #sustainability
Wednesday, October 5, 2011 - 11:51am


In a perfect world, our world's energy is powered by renewable sources, business sustainability is the norm, and sustainable lifestyles abound.  While we're not quite there yet, as a sustainability consultant, I ask, "What will get us there?"  
Interestingly, it's about being curious.  It's about being in the space of sincere inquiry.  Fortunately, eco awareness is on the rise.  Proactive sustainable businesses are leading the way accompanied by thought leaders, executives, politicians, and such to address the environmental issues of our time.  But it's the people that haven't quite found the value in living green that interests me the most.  Why? Because those that begin to ask questions are the very ones that powerfully contribute to the collective conversation on climate change and its solutions.  
  • Why Should I Care About Global Warming?

  • My lifestyle really isn't adding to the it?

  • I drive a fuel-efficient vehicle, isn't that enough?

  • Can my little eco actions really make a difference?

The value is in the question.  To ask, inherently means there is sparked eco awareness within the questioner.  To ask, means clarification is needed. To ask, means I'm looking for value.  Our approach at Taiga Company is to spark or ignite enthusiasm in those not seeing value in environmental causes and further accelerate commitment in those that do.  There are many reasons people choose to embrace eco awareness but what are some of the benefits to living a sustainable lifestyle?   Click here to read more on Curiosity Sparking the Value in Green Living

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".


Taiga Company