Is That a Fact? The Case for Abandoning Climate Change Deniers
Is That a Fact? The Case for Abandoning Climate Change Deniers
Summary
Environmentalists spend a lot of time trying to change the minds of climate change deniers, and often go about it in the wrong way: by citing the science. In an age where the controversy generates more headlines than the consensus, and few Americans can name a single renewable energy source, it's time to abandon the deniers and focus instead on solutions.
Environmentalists spend a lot of time discussing the best way to change the minds of the 82% of Americans who do not consider themselves green. The most-discussed techniques are those that focus on adapting the language and arguments to what the audience cares about the most. If you start with the Dark Green environmentalists and gradually fade to the light greens, the messaging shifts from treehugging to babyhugging, though the takeaway is the same—make lifestyle changes that reduce your use of fossil fuels, or else.
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