HBR: Companies need to improve sustainability communications - A blog by Nathan Schock

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HBR: Companies need to improve sustainability communications - A blog by Nathan Schock

Nathan Schock's personal blog, Greenway Communique, is the primary hub for communicating sustainability and bringing people together who do the same.
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The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.   

Tuesday, June 1, 2010 - 11:20am


In their Harvard Business Review article, The Sustainability Imperative, David A. Lubin and Daniel C. Esty say that companies need to get better at communicating sustainability. In the article, the authors identify sustainability as an emerging megatrend, similar to quality in the 1970's and IT in the 1980's.

In order for companies to gain advantage from this megatrend, they need to execute in five critical areas, one of which is reporting and communication. They write:

We see substantial room for improved sustainability communications, particularly among companies with a strong commitment to lead in this arena. Our firm has conducted evaluations of dozens of companies along 35 dimensions of sustainability management. When the assessments were based only on publicly available information and a company's external reporting, we got scores that were almost always lower, and often significantly so, than scores developed in consultation with the company and with full inside information. 

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