Happening Now: Tune In Live to the Second Annual James Beard Foundation Conference

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Happening Now: Tune In Live to the Second Annual James Beard Foundation Conference

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Now Live: James Beard Foundation Food Conference Examines How Money & Media Influence How America Eats http://tinyurl.com/6elu4eu #JBFTalk


Today, the second annual James Beard Foundation Food Conference ­ – “Sustainability on the Table: How Money and Media Influence the Way America Eats” – kicks off at the Hearst Tower in New York City.
The invitation-only conference is being streamed live at www.jbffoodconference.org/live. Keep up with the conference and join in the conversation on Twitter, making sure to use the hashtag, #JBFTalk.


Wednesday, October 12, 2011 - 9:05am
Watch and listen live to the conversations and panels that are happening at the JBF Food Conference via www.jbffoodconference.org/live. The action begins today at 9:10am ET.
A full listing of the morning agenda, key speakers, and start times are noted below.
Keep up with the conference on Twitter with the hashtag, #JBFTalk.
Morning Agenda:
9:10am ET      Presentation: A Large Bite To Chew
Why money? Why media? And what we’ve learned from listening to food-system stakeholders around the country at our regional salons.
Mitchell Davis, Vice President, The James Beard Foundation
Karen Karp, President, Karp Resources
10:00am ET    Presentation: Eating Us Up
Food, Pop Culture, and the Role of Media in the American Diet
Fabio Parasecoli, author of Bite Me!: Food & Pop Culture; Associate Professor of Food Studies, The New School
10:45am ET   Panel: Expert Perspectives on Media and Food
Changes in Media Representations of Food
Marion Nestle, Moderator; author of JBF Award–winning Food Politics and Safe Food; Professor of Nutrition, Food Studies & Public Health, New York University
What Makes An Effective Public Health Campaign?
Heidi Arthur, Senior Vice President, Group Campaign Director, Ad Council
Watching What We Eat on Food Television
Bruce Seidel, Senior Vice President, Program Planning and Special Production, Food Network
How Social Media Is Impacting Our Decisions About Food
Leslie Hatfield, Senior Editor, ecocentric.com, GRACE Communications Foundation
Print? Driving a Mission-Driven Publication
Brian Halweil, Publisher, JBF Award–winning Edible Publications
Keywords: Events, Media & Communications | New York | Sustainability | advertising | agriculture | chefs | conference | consumer advocacy | food | media | money