Happening Now: Tune In Live to the second annual James Beard Foundation Conference - Afternoon Edition

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Happening Now: Tune In Live to the second annual James Beard Foundation Conference - Afternoon Edition

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Watch Live: James Beard Foundation Food Conference Examines How Money & Media Influence How America Eats http://tinyurl.com/6elu4eu #JBFTalk


The second annual James Beard Foundation Food Conference ­ – “Sustainability on the Table: How Money and Media Influence the Way America Eats” – is in full swing at the Hearst Tower in New York City.

The invitation-only conference is being streamed live at www.jbffoodconference.org/live. Keep up with the conference and join in the conversation on Twitter, making sure to use the hashtag, #JBFTalk.
Wednesday, October 12, 2011 - 1:10pm
Watch and listen live to the conversations and panels that are happening at the JBF Food Conference via www.jbffoodconference.org/live. The action will begin today at 1:15pm ET.
A full listing of the afternoon agenda, key speakers, and start times are noted below.
Keep up with the conference on Twitter with the hashtag, #JBFTalk.
Afternoon Agenda:
1:15pm ET      Presentation: Here’s the Beef, Where’s the Money?
Using our lunch to compare the flow of money through two different chains of beef production and distribution.
Karen Karp
1:25pm ET      Panel: How Money, Incentives, and Industry Concentration Influence Our Food System
Money, Income Inequality and the Food System, A Macro Perspective
Jeff Madrick, Economist; author of The Age of Greed
The Impact of Finance on What We Eat
Frederick Kaufman, Contributing Editor, Harper’s; Professor, CUNY Graduate School of Journalism
How Money and Power Are Framing Food Policy
Ken Cook, President, Environmental Working Group
2:10pm ET      Panel: What Really Drives the Food System? Stakeholder Views
Karen Karp, Moderator
On Wall Street: Priorities and Expectations of Big Investors
 Alexia Howard, Sr. Research Analyst—US Foods, Sanford C. Bernstein & Co.
When the Customer’s Right in Sustainable Product Development
Stephan Habif, Vice President Research & Development, North America, Unilever
The Need for Consumer Advocacy
Miriam Arond, Director, Good Housekeeping Research Institute
3:30pm ET      Presentation: Survey Says! Public Attitudes Toward Money, Media, and Food
Results from the Good Housekeeping and James Beard Foundation Surveys
Susan Ungaro, President, The James Beard Foundation
Susan Westmoreland, Food Director, Good Housekeeping
3:55pm ET      Conversation: Cooking Under Pressure: A Chef’s Perspective on Sustainability
Mitchell Davis, Moderator
José Andrés, JBF Award–winning chef, Think Food Group
Michael Anthony, Chef, JBF Award–winning Gramercy Tavern
Anne Quatrano, JBF Award-winning chef, Bacchanalia
Marcus Samuelsson, JBF Award-winning chef, Red Rooster 
4:50pm ET      Day One Conference Summary and Closing Remarks
Dan Barber, JBF Award–winning chef, Blue Hill at Stone Barns
Keywords: Events, Media & Communications | New York | Sustainability | advertising | agriculture | chefs | conference | consumer advocacy | food | media | money