Infiniti “Round by Round” Bracket Challenge Supports Coaches vs. Cancer® Charity Program With up to $700,000 Donation

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Infiniti “Round by Round” Bracket Challenge Supports Coaches vs. Cancer® Charity Program With up to $700,000 Donation

Popular Fan Program Coincides with the Broadcast Launch of the All-New Infiniti JX Luxury Crossover During the NCAA® Division I Men’s Basketball Championship
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“Round by Round” Bracket Challenge by @infinitinews Supports @CoachesvsCancer With up to $700,000 Donation
Thursday, March 15, 2012 - 2:00pm

CONTENT: Press Release

(3BL Media) Franklin, TN – March 15, 2012 – For the second year in a row, Infiniti is sponsoring the “Round by Round” bracket game to benefit Coaches vs. Cancer, which is a collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC), with a sizable increase in the target donation amount for the fight against cancer.  Fan participation will again determine the final amount given, up to a possible $700,000 total. 

For the “Round by Round” portion of the 2012 bracket challenge, registered fans at make picks for each of the 67 match-ups throughout the Championship tournament, including the First Four™ and the always electrifying Men’s Final Four®.  Fans are encouraged to return to the bracket and select their picks throughout the total of six competition rounds.  Participants will be eligible to win a grand prize of a trip for two to the 2013 NCAA Men’s Final Four in Atlanta.

The “Round by Round” Bracket Challenge coincides with the launch of the all-new 2013 Infiniti JX luxury crossover, which goes on sale at Infiniti retailers nationwide later this month.  New broadcast ads for the Infiniti JX debut during the tournament.  

The 3-row/7-passenger Infiniti JX offers a vibrant symphony of both luxury and style, highlighted by the new Infiniti design language direction, as well as a suite of personal luxury accommodations.  Along with its standout styling and craftsmanship, the breakthrough JX design offers excellent legroom in all three rows, ample cargo room behind the 3rd row, and an innovative middle seat design that provides entry to the 3rd row without removing the 2nd row child seat.

The JX continues Infiniti's tradition of developing world's first technologies, adding a new feature, Backup Collision Intervention (BCI), to the currently available Blind Spot Intervention™ (BSI) system.  With this technology, when the transmission is in reverse, the JX will help the driver detect crossing vehicles and objects behind the JX and, if necessary, the system can automatically engage the brakes to help avoid a collision.  The new JX also offers an advanced Infiniti Connection telematics system with Google CalendarTM, Drive Zone/Speed Alert and Infiniti Personal Assistant.

The “Round by Round” Bracket Challenge, is part of Infiniti’s comprehensive corporate partnership with the NCAA, CBS Sports and Turner Sports, NCAA Men’s Basketball and the 2012 NCAA Division I Men’s Basketball Championship.  This year Infiniti has also contributed more than $300,000 to 48 individual NABC member coaches’ designated charities in a similar fan-driven “Infiniti Coaches’ Charity Challenge,” including $100,000 to the winning coach’s charity.  Infiniti will also present in-game "coaches’ spotlights" during the tournament. 

 “Infiniti continues to be inspired by the excitement of the NCAA Division I Men’s Basketball Championship and the coaches’ dedication to cancer charities,” said Infiniti Americas Vice President Ben Poore.  “We thank the fans once again for their role in pushing the total support to more than $1 million this year.”

In addition to the online “Round by Round” Bracket Challenge promotions, Infiniti will sponsor custom "Inspiration is Contagious" co-branded features, which will be shown during the coverage on TBS, CBS, TNT, truTV CBS.  Infiniti also serves as the presenting sponsor of the “Infiniti NCAA Tip-Off,” a TBS and truTV pre-game show airing throughout the NCAA Division I Men’s Basketball Championship.  CBS Sports and Turner Sports will present fully integrated game and studio productions across all four networks throughout the tournament, utilizing the same graphics, musical beds, unique camera angles and an integrated talent line-up.  “Infiniti NCAA Tip-Off” will run 17 times during the NCAA Tournament and include a special feature dedicated to “Inspiration is Contagious.”  The segment will drive traffic to the “Round by Round” challenge to benefit Coaches vs. Cancer at the page.

"The challenge captures the commitment and competitive nature of the coaches. When it comes to fighting cancer, these guys just don't want to lose," says Donald Distasio, executive vice president for the American Cancer Society and Eastern Division operating officer. "For fans, it's a good feeling when your team wins, and it's going to feel even better to know they raised dollars that make a difference in the fight against cancer." 

Infiniti is also the exclusive sponsor of’s “Bracket Challenge.”  The fan who can claim bracket dominance will win a true Infiniti luxury experience for four to the 2013 Men’s Final Four in Atlanta.  To promote these exclusive sponsorships and the new 2013 Infiniti JX, Infiniti will have a strong presence on NCAA March Madness® Live, formerly March Madness On Demand, of which Infiniti is the exclusive automotive sponsor for the March Madness App,, and  In addition, Infiniti will stage several premium homepage takeovers on AOL,, ESPN, SI, Yahoo Sports! and YouTube. 

Social media also will play a vital role in keeping consumers engaged by reminding them to make their selections for “Round by Round” to benefit Coaches vs. Cancer on the Infiniti Twitter handle @InfinitiNews and Facebook at

Keywords: Social Impact & Volunteering | American Cancer Society | Bracket Challenge | Charity | Coaches vs. Cancer | Infiniti | March Madness | Research, Reports & Publications | basketball

CONTENT: Press Release