Pepsi, American Express and Susan G Komen for the Cure, Latest Additions To Cause Marketing Forum Conference

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Pepsi, American Express and Susan G Komen for the Cure, Latest Additions To Cause Marketing Forum Conference

World’s leading gathering on doing well by doing good hits Chicago June 2 & 3
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Wednesday, April 28, 2010 - 10:00am

New speakers at the cutting edge of cause marketing have joined the faculty of the Cause Marketing Forum conference to be held June 2 & 3 at the Westin Chicago River North.   These include:

  • Bonin Bough, Pepsico’s global director of digital and social media, one of the chief architects of Pepsi Refresh, the year-long initiative using digital and traditional media to give away more than $20 million in grants to help change the world.   Bough joins a June 3 panel on “Cause Marketing Meets Social Media.”

  • Karen Hughes White, director of corporate relations for Susan G. Komen for the Cure, a leading nonprofit cause marketer.   White joins a panel exploring the phenomenon of “causeless” cause marketing: corporate initiatives that don’t involve a prominent nonprofit partner.

  • Tim McClimon, president of the American Express Foundation, and Nancy Smith, American Express VP for global media, content and community, will lead a new session on the shifting roles of corporate philanthropy and cause marketing.

A dozen more cause marketing executives have joined the faculty to facilitate “Powerful Discussion” sessions – small group discussions on critical topics. Leaders from Best Buy, Feeding America, JetBlue Airways, KitchenAid, Motorola and State Farm, to name a few, will lead conversations on Activation Strategies, Employee Engagement, Mobile Cause Marketing After Haiti, Teen-Focused Cause Marketing and other topics.

Conference information and registration are available at or by calling (914) 921-3914.

CMF2010 also features the Cause Marketing Halo Awards and intensive pre-conference Cause Marketing 101 Workshops and post-conference business-only and nonprofit-only summits for experienced practitioners.

Media Contact:

Andrea Atkins

(914) 921-3914



Keywords: CSR | Digital Media | Feeding America | JetBlue Airways | KitchenAid | Motorola | Pepsi Refresh | Social Media | cause marketing | cause marketing forum