PepsiCo at Davos

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PepsiCo at Davos

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Monday, March 5, 2012 - 9:00pm

I’m with several of my PepsiCo colleagues at wintry Davos this week where the forum’s founder says he has never seen so much snow here in the event’s 42 years. Many conversations are predictably about the economic troubles in Europe and the influence of Asia – but my colleagues and I are particularly engaged in agriculture discussions this year. This is due to the release of a new paper, just launched called Realizing a New Vision for Agriculture: A roadmap for stakeholders.

PepsiCo is one of 17 companies that are industry partners at the forum and have contributed, along with other stakeholders and governments, to the paper over the last year and a half. The paper addresses the major challenges of global food and agricultural sustainability based on a vision of agriculture as a positive contributor to food security, environmental sustainability and economic opportunity. The paper also aims to be a roadmap towards a vision of action to implement business-led and market-based solutions that are explicitly linked to national development priorities. Specifically the paper highlights three key realizations that should drive global action:

  1. Agriculture provides much more than food
  2. The world must produce more with less
  3. Agriculture can better fulfill the world’s most basic social needs

To read the full blog, please click here.