REI Gives Its Packaging a Makeover

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REI Gives Its Packaging a Makeover

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Find out how REI is giving its packaging a makeover
Monday, October 17, 2011 - 4:20pm

Posted by KellyH

Here's some heartening news: The Novara bike I recently purchased at REI was shipped using 68% less packaging than was used previously. The shipping box is fully reusable and recyclable and eliminates all waste (no zip ties, polybags, tape, etc.).

Hmm, I think I like my new bike even more now.

This is just one example of a bigger effort at REI to cut out unnecessary packaging—some of it behind-the-scenes, some of it visible to you, our customers—whenever we can. Working with other eco-minded industry partners and groups, our goal is to reduce overall REI-brand packaging 25% by 2013.

Click here to continue reading about REI's packaging makeover.

About REI
REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through volunteerism, gear donations and financial contributions.



Courtney Coe
Keywords: Environment | REI | REI Packaging | REI Stewardship Packaging