Supersizing Responsibility, Not Portions - A blog by Chad Tragakis

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Supersizing Responsibility, Not Portions - A blog by Chad Tragakis

Chad Tragakis, Senior Vice President, Hill & Knowlton, Washington, and Blogger at ResponsAbility
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Supersizing Responsibility, Not Portions http://3bl.me/szr2hz

Summary

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Tuesday, August 31, 2010 - 7:38pm

CONTENT: Blog

Hard to believe that the end of another summer is upon us.  Earlier this month I was on Cape Cod, enjoying a week of vacation, which included eating a lot of fresh seafood.   The menu included cod (of course), clams, flounder, haddock, lobster and scallops.  All of it was delicious, but with every bite there was a little remorse.  Ever since I first read the United Nations Environment Program’s (UNEP’s) prediction that the world’s fisheries could be depleted by 2050, I have suffered a tinge of guilt with every plate of broiled scrod, every cup of seafood stew, every lobster roll.

According to UNEP, 30 percent of global fish stocks have already collapsed – meaning that they now yield 10 percent or less of their previous potential.  I also know full well that some one billion people around the world, most of them from developing countries, rely on seafood as their primary source of protein and a major source of their sustenance.

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Keywords: Branding | CSR | Chad Tragakis | Corporate Responsibility | Corporations | Sustainability | cause marketing | community development | consumer engagement | philanthropy

CONTENT: Blog